Microlearning

ChatGPT data analysis: Tips and tricks for marketing

Written by Tarek Reslan | Oct 31, 2023 8:03:19 AM

ChatGPT can now read, see and hear! So what does that mean to you as a marketer? Let's dive in.

Maximise your viewing experience! We recommend clicking on the "Full Screen" option while watching the video.

 

Follow the steps below to access the new data analysis feature:

After selecting the "advanced data analysis" feature, you will have the option to upload your files.

 

Interested in trying out the new feature? Check out the prompts I've provided in the video. If you'd rather not use your own data, I've also shared some sample data for you to begin with, so feel free to use them.

Survey Data Analysis:

  • ChatGPT prompt: "I attached the survey responses from participants who took our course. Act as a data analyst, and identify the top 3 factors that made our customers enjoy that course."

  • Dummy data: You can download our sample here.

Analysing website data:

  • ChatGPT Prompt: "This is the GA4 data of my eCommerce store. Act as a data analyst and let me know where the most significant drop is happening and share some tips on improving it."

  • Dummy data: You can download our sample here.

Follow the steps outlined below to export your GA4 data to a CSV file:

Visual Improvements with ChatGPT and Dall-E:

  • ChatGPT prompt: "This is a product shot of a watch that I'm selling on my eCommerce store. Black Friday is coming up, Act as a graphic designer and suggest changes that I can make on the product shot to make it more relevant to the occasion."

  • Dall-E prompt: "An elegant wristwatch prominently displayed on a black background with a red and white Black Friday sale tag, showcasing a 50% discount. The words 'Black Friday' are prominently featured, and there is a sense of urgency with the phrase 'Limited Time Offer'. Festive elements like autumn leaves subtly decorate the scene, and a 'Shop Now' call to action is visible."

  • Product shot: You can download our product shot here.

You have two methods of accessing Dall-E. The first one is using ChatGPT as you'll see below:

The other way is using Bing: Go to Bing --> Click on images --> Click on create.

 

While we've showcased just a few applications, there's so much more to uncover. Stay tuned for more insights, tips, and tricks to revolutionise your marketing game.